Nova Health Ecosystem

Patients weren't using the platform. Not because they didn't need it — they did — but because every interaction felt like filling out a form at the DMV. Nova had good clinicians and a real product. The software was killing it.

We built a design language from scratch: soft geometry, gentle motion, a color system that shifts through natural light tones across the day. Every interaction pattern was tested against one question — does this reduce anxiety or increase it? If the answer was 'increase,' we redesigned it. Took about four rounds on the appointment booking flow alone.

Patient satisfaction went from 62% to 94%. Nova closed a $45M Series B, and the platform was a central part of the pitch.