Orbit Travel Experience

Online travel booking had become a race to the bottom. Orbit had competitive prices but nothing that made someone choose them twice. They wanted the booking experience itself to be a reason to come back.

We redesigned the booking flow as a narrative rather than a form. Cinematic destination previews load as you type. A personalization engine quietly learns what kind of traveler you are across sessions. The confirmation screen feels like an event, not a receipt. We tested 14 variations of the destination card before landing on one.

Conversion up 67%. Average booking value up 41%. Number one rated travel app on the App Store.